Viva, amigos!
In this freshly brewed episode of Fika Friday at the Office, I’m joined by Rodrigo Rolim, a Workplace Strategist with an Architect’s eye and a People-first mindset.
Rodrigo trained as an architect in São Paulo, Brazil. However, it didn’t take long for him to realize that what he cared about most wasn’t the space itself; it was the people moving through it. That shift in focus, from structure to experience, would shape the next two decades of his career.
From consulting at CBRE to leading workplace transformation projects at WPP, Rodrigo has worked across Latin America and Europe, helping global organizations move from asset-focused thinking to people-centered design. Today, he’s based in the Netherlands, continuing that mission with a calm, grounded clarity.
“You can’t take attendance for granted. You need to earn it.”
During my fika chat, he shares what it takes to create spaces that earn your attendance, and why coffee, culture, and clarity matter more than ever.
In this episode, we explore:
✅ Why workplace strategy needs to move beyond square meters
✅ How hybrid work only succeeds with structure
✅ What real estate teams must unlearn to stay relevant
✅ Why earning attendance is the new north star
✅ And yes, why coffee culture still matters
𝗟𝗶𝘀𝘁𝗲𝗻 🎧𝘄𝗵𝗲𝗿𝗲𝘃𝗲𝗿 𝘆𝗼𝘂 𝗴𝗲𝘁 𝘆𝗼𝘂𝗿 𝗽𝗼𝗱𝗰𝗮𝘀𝘁𝘀 and show your love by clicking the subscribe button, like, comment & ask your friends also to listen to this freshly brewed season of ‘'FIKA Friday At the Office’'.
You can connect with us on LinkedIn:
Rodrigo Rolim : https://www.linkedin.com/in/rrolim/
Ram Puranam : https://www.linkedin.com/in/puranamram/
Obrigado,
Ram
